Industry Insights

Most marketing dashboards are stuffed with numbers nobody acts on. Impressions climb, sessions climb, and yet the phone doesn’t ring any more often than it did last quarter. That gap between “the metrics look fine” and “the business is actually growing” usually means someone is tracking the wrong digital marketing KPIs, or too many of

For two years, agencies sold a version of AI search optimization built on guesswork: publish an llms.txt file, chop your content into tiny chunks, add a new layer of schema nobody asked for. In May 2026, Google finally weighed in directly, and a fair amount of that advice didn’t survive contact with the actual documentation.